Fake trainers and how to spot them

The global sports shoe market is worth $85 billion dollars globally per annum and this is expected to continue rising over the next few years. With such huge sums of money being spent on sports shoes, there are people who think that they can tap into the insatiable desire for sports shoes. So, in this blog, we’ll look at how fakers do it and what to look out for.

The New York Times wrote an article in 2010 highlighting the extent of counterfeit goods produced in the Chinese City of Putain. There have been reports of factory managers buying blueprints for trainers and stealing samples and prototypes, even by throwing them over walls. There is also a school of thought that fakes are made in exactly the same factories that the legit ones are. The way trainers are made is by the parent company providing designs and materials to a sub-contracted factory. Replica trainer enthusiasts speculate that the trainers are made using hooky materials that cost less.


This video explains some ways to check if your trainers are fake:


So, with so many fake trainers on the market what difference does that make to you? Some people have likened buying counterfeit good to cheating on your wife and being a horrible human being, others think that you’re getting a mass-produced shoe for a few quid less than the originals and 99% won’t notice any difference. Essentially, it’s down to you. If you’re happy with fakes buy them, if not – don’t. It’s as simple as that!

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